They can discuss important events, for example, express views and provide interpretations.
Social media allow audiences, critics, actors, producers, and marketers alike to share their experiences. Television programming professionals no longer measure the success of a show such as HBO Game of Thrones merely by the size of the audience, but rather by engagement. the significant impact of social media on the viewing experience. The platform addresses changes in the media landscape, e.g. Measuring Viewer Engagement with Westeros Sentinel New innovations from the ReTV research project help to continuously improve these tools. To analyze this sentiment, an interactive dashboard provides trend charts and other visual analytics tools. Text mining methods then determine the sentiment of comments about fictional characters. It also contrasts them to the latest news articles. The system aggregates postings from these platforms in real time.
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We have chosen the popular television series Game of Thrones as a showcase, because it has established a reputation for lively and animated discussions via social media platforms. Westeros Sentinel uses the webLyzard Web intelligence platform to better understand viewer engagement by analyzing user-generated content streams. Updated ahead of the series’ eights and final season, the system is named after the fictional continent Westeros, which is home to the capital and a central hub of the storyline. With Westeros Sentinel, webLyzard provided PDF reports and a visual dashboard to explore the online dialog. An active exchange on social media results in heated online discussions among the fans of the series. Unpredictable characters, political intrigues and complex social relations are key ingredients behind the success of HBO’s fantasy series Game of Thrones.
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